Decoding Zohran Mamdani's Style Statement: The Garment He Wears Tells Us Regarding Contemporary Masculinity and a Shifting Culture.
Coming of age in the British capital during the 2000s, I was constantly immersed in a world of suits. You saw them on businessmen hurrying through the Square Mile. They were worn by dads in the city's great park, playing with footballs in the golden light. Even school, a cheap grey suit was our mandatory uniform. Historically, the suit has served as a uniform of seriousness, signaling authority and performance—traits I was expected to embrace to become a "man". However, before lately, my generation seemed to wear them less and less, and they had largely vanished from my mind.
Then came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a closed ceremony wearing a sober black overcoat, pristine white shirt, and a distinctive silk tie. Riding high by an innovative campaign, he captured the public's imagination unlike any recent mayoral candidate. Yet whether he was celebrating in a music venue or appearing at a film premiere, one thing was mostly unchanged: he was almost always in a suit. Relaxed in fit, modern with unstructured lines, yet conventional, his is a typically middle-class millennial suit—that is, as common as it can be for a generation that rarely chooses to wear one.
"This garment is in this strange place," notes style commentator Derek Guy. "It's been dying a slow death since the end of the Second World War," with the real dip coming in the 1990s alongside "the rise of business casual."
"Today it is only worn in the most formal settings: marriages, funerals, and sometimes, legal proceedings," Guy states. "It's sort of like the kimono in Japan," in that it "essentially represents a tradition that has long retreated from daily life." Many politicians "don this attire to say: 'I represent a politician, you can have faith in me. You should vote for me. I have authority.'" But while the suit has traditionally conveyed this, today it performs authority in the hope of gaining public confidence. As Guy clarifies: "Since we're also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of drag, in that it enacts masculinity, authority and even proximity to power.
This analysis stayed with me. On the rare occasions I require a suit—for a ceremony or formal occasion—I retrieve the one I bought from a Tokyo retailer several years ago. When I first selected it, it made me feel sophisticated and expensive, but its slim cut now feels outdated. I imagine this sensation will be only too recognizable for numerous people in the global community whose families come from somewhere else, particularly developing countries.
It's no surprise, the working man's suit has fallen out of fashion. Similar to a pair of jeans, a suit's silhouette goes through cycles; a particular cut can therefore define an era—and feel quickly outdated. Consider the present: looser-fitting suits, echoing Richard Gere's Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a considerable investment for something likely to fall out of fashion within five years. Yet the appeal, at least in some quarters, endures: recently, major retailers report tailoring sales increasing more than 20% as customers "move away from the suit being daily attire towards an appetite to invest in something special."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that retails in a mid-market price bracket. "Mamdani is very much a reflection of his background," says Guy. "In his thirties, he's not poor but not exceptionally wealthy." Therefore, his moderately-priced suit will resonate with the group most inclined to support him: people in their thirties and forties, university-educated earning middle-class incomes, often frustrated by the cost of housing. It's precisely the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits plausibly align with his stated policies—which include a rent freeze, constructing affordable homes, and free public buses.
"You could never imagine Donald Trump wearing this brand; he's a luxury Italian suit person," observes Guy. "He's extremely wealthy and grew up in that New York real-estate world. A power suit fits seamlessly with that elite, just as more accessible brands fit naturally with Mamdani's cohort."
The history of suits in politics is long and storied: from a well-known leader's "shocking" beige attire to other national figures and their notably polished, tailored sheen. As one UK leader learned, the suit doesn't just clothe the politician; it has the potential to define them.
The Act of Normality and Protective Armor
Maybe the key is what one scholar calls the "enactment of ordinariness", invoking the suit's historical role as a standard attire of political power. Mamdani's particular choice leverages a studied modesty, not too casual nor too flashy—"respectability politics" in an unobtrusive suit—to help him appeal to as many voters as possible. However, some think Mamdani would be aware of the suit's historical and imperial legacy: "The suit isn't apolitical; historians have long pointed out that its contemporary origins lie in military or colonial administration." It is also seen as a form of defensive shield: "It is argued that if you're a person of color, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, perhaps especially to those who might question it.
Such sartorial "changing styles" is hardly a recent phenomenon. Even iconic figures previously wore formal Western attire during their formative years. Currently, certain world leaders have begun exchanging their usual military wear for a black suit, albeit one without the tie.
"In every seam and stitch of Mamdani's image, the struggle between belonging and otherness is visible."
The attire Mamdani chooses is deeply symbolic. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under scrutiny to meet what many American voters expect as a marker of leadership," says one author, while at the same time needing to walk a tightrope by "avoiding the appearance of an elitist betraying his distinctive roots and values."
Yet there is an acute awareness of the double standards applied to who wears suits and what is read into it. "That may come in part from Mamdani being a younger leader, able to adopt different identities to fit the occasion, but it may also be part of his diverse background, where adapting between cultures, customs and attire is common," it is said. "White males can remain unnoticed," but when women and ethnic minorities "attempt to gain the power that suits represent," they must carefully negotiate the expectations associated with them.
In every seam of Mamdani's public persona, the tension between belonging and displacement, insider and outsider, is visible. I know well the awkwardness of trying to fit into something not designed with me in mind, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in public life, image is not without meaning.